AI Playground

Customer Insight Engine (AI)

An insight engine that turns unstructured customer feedback into structured, classified data, then surfaces potential product recommendations for review.

Key Highlights

  • Turns messy customer emails into structured insights, behavioral clusters, and product decisions.
  • Built end-to-end with LLM classification, semantic clustering, and insight generation.
  • Identifies real user pain patterns, not just keywords or sentiment.
  • Outputs actionable product recommendations, not summaries.
  • Human-in-the-loop: lightweight classification, cluster and product insight feedback sharpens insights and continuously improves classification, clustering, and recommendations.

What surprised me

What surprised me was how often a cluster that looks tidy in the aggregate falls apart when you read the raw quotes. Similar wording can hide different intents until you force yourself to go line by line.

Small feedback edits to labels or examples changed cluster boundaries more than I expected; the model part was only half the story.